Simon's Bookcase

Reviews from Lord Taylor of Glencoe

A Simples Life

A Simples Life: Aleksandr Orlov, November 2, 2012

Rating: ♦♦♦◊◊

Based on the popular comparethemarket.com series of TV adverts featuring Russian meerkat Aleksandr, A Simples Life serves as the mascot’s autobiography.

For a book which is entirely novelty, it’s impressively put together with good quality production and, in particular, some very impressive graphics. Aleksandr’s backstory isn’t particularly ground-breaking, but it moves at a fast enough pace to prevent you from getting bored.

What the book does well is create a personality for Aleksandr which comes across more forcefully than in the short TV spots, and makes him quite an endearing little meerkat in his ridiculously egotistical and self-absorbed way. There are plenty of missed opportunities for humour and, beyond the crass ‘mistakes’ resulting from the character’s broken English, it appears to take itself a shade more seriously in parts than it should. I would have preferred a slightly more flamboyant and ridiculous story, or even the same story with a greater emphasis on humour.

Despite that, we see exactly how comparethemeerkat.com came to be (and it’s quite fun spotting the corporate colours being slotted in all over the place). It’s a stroke of genius from comparethemarket.com’s marketing department and a chunk of good fun. Simples.

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This entry was posted on November 2, 2012 by in 3 star and tagged .

Author Cloud

@Queen_UK Adolf Hitler agatha christie Alan Clements Alastair Campbell Aldous Huxley Aleksandr Orlov Alex Shaffer Andrew Neiderman Anthony Burgess Arthur Miller Bateman Ben Brooks Ben Elton Bram Stoker Bret Easton Ellis C.J. Cherryh Carolyn Jess-Cooke Charles Dickens Chuck Palahniuk Dan Brown Dante Alighieri dashiell hammett david baldacci David Brin David Glattauer David Kirkpatrick David Line David Tennant David Wolstencroft Dylan Jones E.L. James Edgar Allen Poe Emilia Fox Eoin Colfer Erica Spindler Frank Peretti Gabrielle Lord Gareth Roberts Geoff Ryman George Orwell George R. R. Martin George W. Bush Gillian Flynn Gillian Slovo Graham Greene Guy Piran Harper Lee Harriet Lane Herman Koch Ian Rankin J.K. Rowling Jack Thorne Jacqueline Rayner James Herbert James Patterson Jasper Fforde Jeff Green Jeff Kinney Jeffrey Archer Jem Lester Jenny Robson Jeremy Clarkson Jerry B. Jenkins Jim Thompson John Crowther John Green John Grisham John Tiffany John Verdon Jonas Jonasson Judith Kerr Juliana Foster Justin Richards Kaci Hill Karen Levine Keeley Bolger Louis Walsh malorie blackman Marissa Meyer Mark Haddon Mark Z. Danielewski Martin Sixsmith Mary Higgins Clark Mary McNamara Matt Haig Matthew Ravden Michael Berry Michael Connelly Michael Morpurgo Michael Quirke Miguel de Cervantes Mike Lancaster Morris Gleitzman Morton Rhue Neil Sinclair Nick Hornby Nick Page Patricia Cornwell Patricia Stotley Patrick Ness Paula Hawkins Paul Johnston Peter James Phil Allcock R.J. Palacio Rachelle Dekker Raymond Chandler Richard Bachman Robert Louis Stevenson Robert Ludlum Robin Cook Robin Kirkpatrick sandra brown Sebastian Beaumont Sharon Osbourne Stella Rimmington Stephen Cole Stephen King Steve Lookner Steve Lyons Stuart MacBride Sue Townsend Suzanne Collins ted dekker Terry Pratchett Tim LaHaye Tim Randall Todd Strasser Tom Avery Tom Bower Tom Cain Tom Hoyle tony blair William Golding William P. Young William Shakespeare